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Graphic Design

Graphics are graduating from a content trend to a marketing tool that drives measurable results Digital graphic design has never been as influential as it is today. As a marketing tool, high-quality graphic design defines your brand, differentiates it from others, and elicits responses more effectively than text. Instagram use is growing steadily faster than Facebook, and the rise of DIY graphics tools are at an all-time high. Early in the twentieth century, graphic marketers needed to design for print, which mainly only included posters, billboards, and newspapers. By mid-century, television was added to the media that designers needed to optimize for. Now, marketers are tasked with designing graphics that are suitable for TV, print, phones, tablets, and computer screens – sizes now range from 17,000 square foot LED billboards in Times Square, to 13-inch screens, to half-inch app icons, to 16-pixel favicons.

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